Lagos, Nigeria, Wednesday, January 14th, 2014: Leading telecoms operator, Airtel Nigeria, has presented a perfect New Year gift to millions of television viewers across the country as it announces the broadcast schedule of reality television show, Airtel Touching Lives.
The much anticipated Airtel Touching Lives, a revolutionary CSR TV series that is focused on empowering underprivileged individuals, communities and groups in the society, airs on DSTV Channel 154 by 8pm every Sunday, followed by a repeat broadcast every Thursday on DSTV Channel 154 and every Saturday on NTA Network by 8.05pm .
The series, which will run for 13 weeks, is expected to bring to the fore, the commitment and kind-heartedness of Airtel in uplifting underprivileged people across Nigeria through its CSR interventions.
Managing Director and Chief Executive Officer of Airtel Nigeria, Segun Ogunsanya, is optimistic that the show will not just resonate with Nigerians but will inspire the privileged people to continuously look for opportunities to assist the needy and the less privileged in the society.
“Airtel Touching Lives programme is an expression of our commitment to alleviating suffering and offering real-time help to displaced persons, the hard to reach and the less privileged in the society.
“Airtel is part of the Nigerian society and we feel the deep pain and hardship confronting many in the communities where we operate. It is our hope that Touching Lives will offer relief to many and help us to connect emotionally with the communities and customers we serve,” he said.
The show, which has popular On-Air Personality (OAP), Wana Udobang, as anchor is set to redefine the television-viewing experience of Nigerians as it captures moving stories and emotive moments of how the downtrodden, neglected and less privileged are emancipated from the shackles of poverty, despair and suffering.
Airtel, recently, held a colourful ceremony at the Oriental Hotel, Lekki, Lagos to premiere the first episode of the television series. The event was attended by top government functionaries, captains of industries, royal fathers, NGOs, media partners, and other distinguished guest from all walks of life. Some of the dignitaries at the event included Deputy Governor of the State of Osun, Otunba Titilayo Laoye-Tomori; United States Consul General in Nigeria, Jeffrey J. Hawkins; Ogun State First Lady, Mrs. Olufunsho Amosun and HRH, Oba of Lagos, Rilwan Akiolu.
For more information about the Airtel Touching Lives series/past episodes, news and updates, please visit www.airteltouchinglives.com